Is Facebook marketing a mystery to you? Instead of guessing at what you need to do, slow down and take the time to learn the basics. This article is a good starting point for learning how to create a successful marketing campaign on Facebook that will attract lots of customers.
Integrate your Facebook page with your other campaigns. Place links to your Facebook page on your blog, website and in the signature of your professional emails. You should draw attention to your Facebook page by presenting it as a way to get access to exclusive content and more promotional offers.
If you’re using Facebook to market, make sure you’re also posting there! No one will visit a page which rarely ever has updated content on it. Don’t overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what’s going on.
A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.
Do not forget to put contact information on your business’s Facebook page. This should include the same of your business, your phone number and the address of your business. If a person is interested in what they see on your Facebook page, it’s crucial that they have your contact information to learn more.
There are plenty of resources you can use to learn more about Facebook marketing but keep in mind that the methods recommended by Facebook marketing gurus might not be adapted to your target audience. Learn as much as possible about Facebook marketing and choose the methods that seem to be adapted to your audience.
Consider creating a Facebook group for you company. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. Here, you can inform your customers of any special deals you have going on. This will help develop a good relationship with potential clientele.
Facebook marketing should no longer be a mysterious art. You should now know what to do to get started. Of course, it’s important to always keep learning! However, the tips you just read should carry you through the beginning stages of your marketing campaign so that you can see some success.